What is Creator on the Rise & Artist on the Rise YouTube Program

Creator on the Rise & Artist on the Rise are programs run by YouTube to highlight up-and-coming content creators and musicians on their platform.

Creator on the Rise

• Focuses on YouTubers who are not necessarily musicians. It could be content creators who make anything from gaming videos to educational tutorials.
• To be eligible, a channel must have over 1,000 subscribers and be located in a supported country. There is no application process, and YouTube’s algorithm selects a few channels each week based on various metrics, including upload frequency and view count growth.
• Being featured as a Creator on the Rise is a great way for smaller channels to gain exposure and grow their audience. Channels that are selected get a badge displayed next to their name on the YouTube Trending page for 24 hours.

Artist on the Rise

• Specifically highlights new music videos from emerging music artists.
• Similar to Creator on the Rise, there is no application process. Up-and-coming artists with over 1,000 subscribers are automatically eligible if they are located in a supported territory.
• Like creators, artists who are chosen are featured on the YouTube Trending page for 24 hours with a special badge next to their video. This can be a huge boost for new musicians looking to get their music heard by a wider audience.

Supported Countries:

Artist on the Rise: United States, Canada
Creator on the Rise: Australia, Brazil, Canada, France, Germany, Great Britain, India, Indonesia, Italy, Japan, Latin America, Malaysia, Mexico, Middle East, North Africa, Pakistan, Philippines, Poland, South Korea, Spain, Taiwan, Thailand, United States, Vietnam
Gaming Creator on the Rise: United States, Japan

Gaming Creator on the Rise

Gaming Creator on the Rise is a specific category within the YouTube Creators on the Rise program that highlights up-and-coming gaming content creators on the platform.

Similar to the general Creator on the Rise, a channel must have over 1,000 subscribers and be located in a supported country to be eligible. YouTube’s algorithm selects a gaming channel each week (or region) based on various metrics, including upload frequency, view count growth, and engagement in the gaming community.

Being featured as a Gaming Creator on the Rise is a fantastic way for new gaming channels to gain exposure and grow their audience. Channels that are selected get a badge displayed next to their name on the YouTube Trending page for 24 hours. This can lead to a significant increase in views, subscribers, and overall channel growth.

Both Creator on the Rise and Artist on the Rise are a great way to discover new and exciting talent on YouTube. If you’re looking for something fresh to watch or listen to, be sure to check out the Trending page to see who’s been featured!

There are a couple of reasons you might not see a Creator on the Rise or Artist on the Rise section on YouTube’s Trending tab:

• Timing: YouTube only features Creators and Artists on the Rise a limited number of times per week – a few times in supported countries and regions, and once or twice in others. It’s possible you might be checking Trending during a gap between selections. If that’s the case, just check back later and you might see them featured.
• Location: The Creator on the Rise and Artist on the Rise programs aren’t available in all countries yet. YouTube highlights them on the Trending tab in supported locations only. While you can’t necessarily change your location settings permanently to see them, you can be aware of this limitation.

Troubleshooting

There isn’t really troubleshooting in the traditional sense for Creator on the Rise (including Gaming Creator on the Rise) because it’s based on YouTube’s algorithm choosing channels.

There could be several reasons why a Creator on the Rise or Artist on the Rise might not be trending:

1. Competition: The platform may have a large number of creators or artists, making it difficult for any single one to stand out among the crowd.
2. Algorithm Changes: Changes in the platform’s algorithms or trending criteria may favor certain types of content over others, making it harder for new creators or artists to gain visibility.
3. Niche Audience: The creator or artist may cater to a niche audience, limiting their appeal to a broader audience and making it less likely for them to trend.
4. Content Quality: The quality of the content being produced may not meet the standards expected by the platform’s users or algorithms.
5. Timing: Sometimes, it’s just a matter of timing. The content might not align with current trends or may have been overshadowed by other events or creators.
6. Platform Bias: Certain platforms may have biases towards established creators or artists, making it more challenging for newcomers to break through.
7. Limited Reach: The creator or artist’s content may not be reaching a wide enough audience due to factors such as geographic location, language barriers, or limited marketing resources.
8. Saturation: The market may be saturated with similar content, making it difficult for any single creator or artist to gain traction.
9. Luck: Sometimes, trending is also influenced by luck or chance factors, and despite all efforts, a creator or artist may not trend for reasons beyond their control.

Increase Your Chances of Getting Noticed

There are things you can do to increase your chances of getting noticed and improve your channel overall. Here are some ideas:

Content and Engagement:

• Upload consistently: Regular uploads show you’re active and engaged with your audience.
• High-quality content: Aim to create high-quality videos with good audio and visuals.
• Focus on audience engagement: Encourage interaction through comments, polls, and community posts.
• Optimize for searchability: Use relevant keywords in your titles, descriptions, and tags.
• Promote your channel: Share your videos on social media and other platforms.

Understanding the Algorithm (somewhat):

• While the exact formula is a secret, some things likely influence selection.
• Watch time and viewer retention: Aim to create videos that keep viewers engaged throughout.
• Click-through rate (CTR): Attractive thumbnails and titles can encourage clicks.
• Subscriber growth: A steady increase in subscribers is a good sign.

Additional Tips:

• Network with other creators: Collaborate with similar channels to reach new audiences.
• Analyze your channel analytics: See what kind of content performs best and adjust your strategy accordingly.
• Stay patient: Growing a channel takes time and effort. Don’t get discouraged if you’re not chosen right away.

Here are some resources that you might find helpful:

• YouTube Creator Academy https://newsinitiative.withgoogle.com/resources/trainings/youtube-creator-academy-improve-your-youtube-skills/
• Tips for getting featured as a Creator on the Rise https://www.youtube.com/playlist?list=PLbpi6ZahtOH5OYIw5sW8akcc6d-n-oz7l (although this article is a few years old, the general advice is still relevant)

Remember, even though you can’t directly apply or troubleshoot being chosen for Creator on the Rise, by focusing on creating high-quality content and engaging with your audience, you’re setting yourself up for success on YouTube.